[OceanofDharma] Quotes of the Week: Art beyond Gimmicks

[Carolyn Gimian]

Ocean of Dharma Quotes of the Week

June 11, 2007

ART BEYOND GIMMICKS

Any entertainment that aspires to art should not work with the 
audience like an advertisement. Trying to please the audience lowers 
the level of sophistication constantly. That's what's wrong with the 
American marketing system. When you try always to please the 
audience, you have to produce more and more automatic gimmicks, more 
and more plastic. Finally, people don't even have to walk out of 
their rooms to make things work; they just press a button and get 
entertained. As artists, we have the responsibility of raising the 
mentality of the audience. People might have to reach out with a 
certain amount of strain, but it's worth it. The whole civilization 
then begins to raise its level of sophistication.

 From "Endless Richness," in DHARMA ART, page 117.

All material by Chogyam Trungpa is copyright Diana J. Mukpo and used 
by permission.

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Carolyn Rose Gimian

Ocean of Dharma Quotes of the Week: teachings by Chogyam Trungpa Rinpoche.
Taken from works published by Shambhala Publications,  the Archive of 
his unpublished work in the Shambhala Archives, plus other published sources.
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